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  • Writer's pictureBenedit Akemba

Decolonising Fashion: Unravelling the Narratives

To decolonise is to free from the dominating influence of a colonizing power especially: to identify, challenge, and revise or replace assumptions, ideas, values, and practices that reflect a colonizer's dominating influence; in most cases a Eurocentric dominating influence.




While colonialism is often thought of as a distant period in history, when we look at the structures and systems that the fashion industry (and the economy as a whole) was built on and continues to operate on, it’s clear that colonisation is deeply ingrained in the industry to this day. Black designers, who are often side-lined in mainstream discourse, are at the forefront of this movement, defying traditional norms and reclaiming their cultural identity. It is a crucial step towards addressing the social and environmental issues caused by this industry. In order to achieve decolonised fashion, it has to acknowledge and value the cultural heritage of marginalized communities, aswell as adopting a more sustainable, holistic approach towards production.


Decolonizing fashion transcends mere representation; it demands a paradigm shift. It's about challenging the commercialism of culture, confronting exploitative labour practices, and focusing on ethical approaches to design and production. It's about using fashions transformative power as a tool for social change and liberation. At its core, it is a journey towards healing and liberation. It's about embracing the wisdom of ancestral traditions and creating new paths towards an equitable future. It's about making room for voices that have long been silenced.


As we continue to embark on this journey, we must commit to the task of unlearning and relearning, dismantling and rebuilding. We must confront our complicity in systems of oppression and actively work to dismantle them. Decolonizing fashion not only honors the past but also lays the foundation for a future where all are free to express themselves unapologetically.

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